Monday, September 2, 2013

more adventures in marketing

I devoted this morning completely to marketing my (let's all say it together) self-published novel available now on Amazon kindle and as a paperback, and as long as that took, I don't really feel like I got anything done (though the one trip I took to pinterest to rest my mind between emails and such has David Tennant screaming "I can't do it" in my head which isn't helping).

So, anyway, I resolved myself to do some "marketing" based on an article I read about getting bloggers to review your books and I announced to my husband (who is home because of labor day) that I was going to devote my day to this and nothing else.

"So you aren't going to do any work today?"
"I'm doing an alternate form of work today."
"So you aren't going to do any house work today? You aren't going to watch the kids?"
"Yes, the house will deteriorate and the kids will go feral, but I need to get this done."
"Okay then."

Of course, ten minutes later he was calling out that he needed clean shorts and I ended up doing laundry, but after that I plopped myself in front of the computer and contacted a grand, awesome total  of five different bloggers that I follow asking them if they would like a free copy of my book to review (if you are a blogger interested in reviewing my book, contact me or check out my post about recruiting reviewers here.). That took from 9am to 1pm and it was a lot more work than writing ever  has been for me.

Writing comes naturally to me. Asking people, some of whom are virtual strangers whose blogs I just happen to follow and who seem to like the sort of fiction my book is, for help marketing my book (even if it would just be me giving them a free, no questions ask, no strings attached copy to read) is completely unnatural. There are askers, those people who often end up working as fundraisers, and they have a great gift, being able to kindly and unashamedly get people to give time and money and whatnot, but I've always had to force myself to be an asker, especially if I feel at all that what I am asking for is "selfish."

 I  also wanted to make sure each email was personal in some respect, referencing why I thought the recipient might enjoy my book or how I followed their blog, etc. I wanted to make sure that the recipient actually did review books on their blog and that they at least hinted at liking books that might be of a similar genre to mine, so the process involved going through the long list of blogs that I follow and making a list of which ones did review books then writing up a personal email to each explaining what I wanted, why I had selected them, and asking as politely and unassumingly as possible if they would be willing to read my book.

We'll see how that went in a few days.

I'm still working on finishing up Dragon's Rival and when that is done, I want to start editing the first book in that series in preparation for future publication. My original intent when starting this post was to write about how to stay on track and get stuff done when writing. I guess it is, therefore, ironic that the whole marketing issue side tracked the post. I plan to write that post next, I swear. Sometimes I start writing a post and realize that it is actually two separate posts that just happen to be sharing the same head space at the moment.





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